The popularity of online gambling is increasing all the time. It has outpaced the land-based gambling industry, drawing millions of players from all over the world. The Internet has made gambling available anywhere and anytime. In fact, 46 percent of American adults spend 5-6 hours each day on their mobile devices. Despite the many benefits, online gambling is still not the same as playing in a land-based casino.
Although online gambling is still largely a male-dominated industry, the number of female users is increasing rapidly. A recent survey by UKGC found that 40 percent of women had gambled online at some point in their lives. Of these, one-third had done so in the past month. Online social gambling is the most popular type of online gambling for women. Almost one-quarter of online gamblers consider social gambling to be more fun than playing in a casino.
Online casinos have made a large investment in appealing to women. Some websites were specifically designed to appeal to women by using pink as a dominant colour, and others ran limited advertising campaigns targeting women. Famous online casino stars like Paris Hilton have helped attract thousands of women to online gambling websites. However, most online casinos and virtual sportsbooks have tried to appeal to both genders, and this has proved more successful.
The popularity of online gambling is growing in Canada. It is estimated that more than $500 billion will be generated by online casinos in the next few years. Despite the legal issues, online gambling in Canada is a growing industry. It is not expected to decline anytime soon. Its popularity is due to the fact that more people can access online casino games than ever before 52av.